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The 5 Most Common Marketing Mistakes Small Businesses Make—And How to Avoid Them

July 1, 2024
3 Mins

Intro:
Marketing can be tricky, especially when you’re juggling everything else that comes with running a business. Here are five mistakes we often see—and how House of Launch helps you fix them.

Main Content:

  1. No Clear Brand Identity:
    Using inconsistent logos, colors, or messages confuses your audience. Branding should be consistent across all platforms.

  2. Ignoring Social Media:
    Being inactive or posting without a strategy leads to low engagement. A good content calendar is key.

  3. Not Investing in a Good Website:
    A slow, outdated, or mobile-unfriendly website drives potential customers away.

  4. Running Ads Without Strategy:
    Throwing money at ads without targeting or tracking wastes budget. Ads should be data-driven.

  5. Skipping SEO:
    If your website isn’t optimized, you’re missing out on free traffic from search engines.

Conclusion:
Avoiding these mistakes can save time, money, and missed opportunities. At House of Launch, we take care of the marketing so you can focus on running your business.

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