Client: FCB Ulka Industry: Advertising & Creative StrategyService: Full-Funnel Digital Marketing Campaign 🏢 About the Client FCB Ulka is one of India’s leading advertising agencies, known for creating iconic campaigns for brands across FMCG, healthcare, finance, and retail. As a global agency with a strong local presence, FCB Ulka combines storytelling with strategy to shape consumer perception and drive brand growth. 🎯 Project Objective To support FCB Ulka’s digital outreach by executing a targeted performance marketing strategy, content-driven brand awareness, and social media engagement, aligned with their campaign goals for their client projects and internal branding. 🛠 Services Provided ✅ Performance Marketing (Google & Meta Ads)✅ Organic & Paid Social Media Strategy✅ Content Calendar & Creatives for Social Media✅ SEO Optimization for Campaign Landing Pages✅ Analytics & Monthly Reporting✅ Email Marketing Setup for Client Campaigns✅ Brand Positioning Consultation for New Projects 🚀 Key Strategies & Execution 📈 Performance Ads (Google + Meta) Campaigns built for multiple industries under FCB’s portfolio: retail, personal care, and BFSI Optimized CTR-focused ad creatives and landing pages Implemented A/B testing for ad formats, creatives, and call-to-actions Custom conversion tracking and pixel setup 📱 Social Media Marketing Developed a structured content calendar for FCB Ulka’s own digital presence Created platform-specific posts (LinkedIn for B2B, Instagram for employer branding) Engaging reel formats, client shoutouts, behind-the-scenes campaigns 🔍 SEO & Content Marketing Audited & optimized internal landing pages and microsites used in campaigns Delivered keyword-focused blog content and meta optimization Created backlinks through industry partnerships and content sharing 📧 Email Campaigns Set up and designed branded email templates Created newsletters and drip campaigns for FCB Ulka’s partner/client projects Integrated email analytics for open and click rate tracking 📊 Results Achieved (90 Days Snapshot) Metric Before After CTR (Meta Ads) 0.9% 2.7% Ad ROAS (Retail Client Campaign) 2.5x 5.1x LinkedIn Followers 1,200 3,100+ SEO Traffic (Campaign Pages) Minimal 300% Growth Monthly Email Engagement – 32% Open Rate Avg. ✅ Improved campaign efficiency across verticals✅ Increased visibility for FCB Ulka’s internal brand and client projects✅ Data-backed insights for future digital plans 💬 Client Feedback “House of Launch brought measurable results and clarity to our digital execution. Their strategies aligned perfectly with our creative philosophy and our clients’ expectations.”— Digital Strategy Head, FCB Ulka 📌 Tools & Platforms Used Google Ads (Search, Display, Video) Meta Ads (Instagram, Facebook) LinkedIn Campaign Manager Zoho Campaigns / Mailchimp Google Analytics & Tag Manager SEMrush / Ubersuggest for SEO Canva, Adobe Suite for Creatives