🧵 About the Brand The Mystic Art of Clothing (TMAC) blends traditional Indian aesthetics with modern elegance. Each piece is handcrafted, uniquely designed, and tailored for women who value heritage, comfort, and custom-made couture. Their focus: authentic storytelling + personalized style. 🎯 Objective To build a premium, trusted brand identity on social media, increase follower engagement, and drive qualified leads for custom orders through organic and creative content. ✅ Our Strategy 1. Visual Identity Design– Developed a consistent, elegant feed theme with pastel tones, traditional textures, and gold accents– Created a visual identity that reflects TMAC’s high-end ethnic vibe 2. Content Planning & Calendars– Monthly content calendar with 15-20 posts (mix of reels, carousels, product drops, BTS & styling tips)– Festival & seasonal campaign planning (Diwali, Karva Chauth, Wedding Season) 3. Reels & Engagement Boost– Concept-based reels: “Behind the Stitch,” “From Sketch to Saree,” “Client Diaries”– Trend + tradition fusion content to ride on viral sounds with a cultural twist 4. Copywriting & Captions– Used brand-aligned language: elegant, rooted, and aspirational– CTA-driven captions to boost DMs and inquiries 5. Hashtag & Community Growth Strategy– Custom niche hashtag sets like #TMACBride #CraftedForYou #EthnicElegance– Collaborated with micro-influencers and boutique stylists for story mentions & reels 📊 Results (3 Months Snapshot) Metric Before After Followers 620 2,150+ Avg. Engagement Rate 2.1% 5.8% Monthly Inquiries 8–12 40+ Reel Views 300–500 5K–25K ✅ Reached over 120K+ accounts organically in 90 days✅ Highest converting reel: 32K views, 110+ shares✅ Increased website visits and WhatsApp DMs by 3.5x 🔍 Sample Work Highlights Reel: “Bride’s Fitting to Final Look” – 25K+ views Carousel: “How to Style a Lehenga in 3 Ways” – Saved 400+ times Stories: Weekly polls, behind-the-scenes stitching moments, and styling quizzes 📁 Portfolio Access (on request): Full calendar, design samples, & performance reports 💬 Client Feedback “The team at House of Launch truly captured the soul of our brand. Our social media now tells our story beautifully, and we’ve seen real business growth from it.”— Founder, TMAC