Client: FCB Ulka

Industry: Advertising & Creative Strategy
Service: Full-Funnel Digital Marketing Campaign

🏢 About the Client

FCB Ulka is one of India’s leading advertising agencies, known for creating iconic campaigns for brands across FMCG, healthcare, finance, and retail. As a global agency with a strong local presence, FCB Ulka combines storytelling with strategy to shape consumer perception and drive brand growth.

🎯 Project Objective

To support FCB Ulka’s digital outreach by executing a targeted performance marketing strategy, content-driven brand awareness, and social media engagement, aligned with their campaign goals for their client projects and internal branding.

🛠 Services Provided

✅ Performance Marketing (Google & Meta Ads)
✅ Organic & Paid Social Media Strategy
✅ Content Calendar & Creatives for Social Media
✅ SEO Optimization for Campaign Landing Pages
✅ Analytics & Monthly Reporting
✅ Email Marketing Setup for Client Campaigns
✅ Brand Positioning Consultation for New Projects

🚀 Key Strategies & Execution

📈 Performance Ads (Google + Meta)

• Campaigns built for multiple industries under FCB’s portfolio: retail, personal care, and BFSI

• Optimized CTR-focused ad creatives and landing pages

• Implemented A/B testing for ad formats, creatives, and call-to-actions

• Custom conversion tracking and pixel setup

📱 Social Media Marketing

• Developed a structured content calendar for FCB Ulka’s own digital presence

• Created platform-specific posts (LinkedIn for B2B, Instagram for employer branding)

• Engaging reel formats, client shoutouts, behind-the-scenes campaigns

🔍 SEO & Content Marketing

• Audited & optimized internal landing pages and microsites used in campaigns

• Delivered keyword-focused blog content and meta optimization

• Created backlinks through industry partnerships and content sharing

📧 Email Campaigns

• Set up and designed branded email templates

• Created newsletters and drip campaigns for FCB Ulka’s partner/client projects

• Integrated email analytics for open and click rate tracking

📊 Results Achieved (90 Days Snapshot)

✅ Improved campaign efficiency across verticals
✅ Increased visibility for FCB Ulka’s internal brand and client projects
✅ Data-backed insights for future digital plans

💬 Client Feedback

“House of Launch brought measurable results and clarity to our digital execution. Their strategies aligned perfectly with our creative philosophy and our clients’ expectations.”
— Digital Strategy Head, FCB Ulka

📌 Tools & Platforms Used

• Google Ads (Search, Display, Video)

• Meta Ads (Instagram, Facebook)

• LinkedIn Campaign Manager

• Zoho Campaigns / Mailchimp

• Google Analytics & Tag Manager

• SEMrush / Ubersuggest for SEO

• Canva, Adobe Suite for Creatives